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You ever create an alternate timeline just to indulge in your own nostalgia?

...just me? Okay...

Anyway, for a while now, I've been thinking about an alternate present where present-day sensibilities and everyday life are closer to what they were like pre-2010. Since the biggest influence on modern day life during that time arguably came from the rise of the Internet, social media, and related things, pretty much all of my thoughts center around that.

The point of divergence here is that the Millennium Bug (aka "Y2K") was just as devastating as people feared it would be. Databanks were wiped, machinery failed, there was loads of general unrest as people were falsely classified as deceased, didn't get their paychecks, and other major and minor consequences of their data being either wrong, or gone completely. In some cases, it took years to clean up the mess completely.

This, coupled with the bursting of the dotcom bubble not much later, led to a general wariness and distrust towards anything having to do with the Internet. Businesses might have still been okay with using their homepage as interactive billboards, but it turned out to be almost impossible to find investors or loans if your business directly relied on the Internet. And even those who did get their idea off the ground, failed to find a large enough audience. As such, social media like Facebook and Twitter are barely, if at all, a thing in this world. This is also partly due to smartphones, and therefore smartphone apps, never breaking into the mainstream. Apple could not establish its new iPhone as the lifestyle gimmick of choice, instead going all-in on their iPods, music players that you insert USB drives, and, in modern variants, SD cards into to listen to your favorite tunes. The newest model has three card slots, letting you choose between three different albums on the go!

Streaming, of course, also isn't a thing. No Netflix or iTunes to inspire copycats. Blockbuster partners with Microsoft for their new HD-DVD technology, establishing it as the primary medium to watch videos at home. Sony, meanwhile, focuses its efforts into combining a handheld gaming console and a portable video player. The PSP becomes a huge hit.

But, speaking of video games, online games are an almost negligible market. There's less of a focus on high-end Internet speeds, so playing with friends is an activity mostly relegated to your own home. Microtransactions and subscription services are not a thing.

Some popular websites do establish themselves, but they're far from being as influential and popular as in our world. Youtube stays afloat, but is mostly seen as a place to find new creators, and then follow them onto their own web presence. Very few people manage to make a living off of it, and corporations, TV stations, etc won't be found dead making their own YouTube channels.

Without social media, interactions online are still relegated to message boards and chat rooms, with the accompanying implicit netiquette. Which of course means, everything's still pretty anonymous. Without Facebook introducing the idea of using your real name and photo as part of your online presence (nobody joins a Pokémon fan forum expecting their old classmates to find them there, after all), pseudonyms and avatars rule the day. This, of course, makes it almost impossible for artists to really find an audience, much less make a living off their art. Even if they did find lots of people who enjoy their work, the lack of services like PayPal, Patreon, or Kickstarter, makes it nigh impossible to actually make a profit as an independent online artist. Some find a way, but the concepts of "influencers" and "content creators" never develop.

Amazon fails to establish itself as a major online marketplace. It makes enough for Jeff Bezos to start a chain of brick and mortar bookstores, with the online storefront being more of an afterthought. Most, if not all online shopping is really just individuals selling their old stuff, usually locally.